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Employee Benefits – Make it Personal

Each workforce is comprised of unique individuals with diverse backgrounds and interests. So why opt for a one-size-fits-all benefits package? Instead, consider providing benefits options that are as unique as your employees. Doing so could be the attraction and retention tool that sets your workplace apart.

In fact, 73% of employees said having customized benefits made them more loyal to their employers, according to a MetLife survey. Additionally, the survey found that 83% of employees would trade a small pay cut for better benefits options.

Benefits personalization will vary by organization, but here are some general tips you can consider when assessing your own strategy:

  • Survey employees. One of the best ways to discover employees’ benefits desires is by asking them.
  • Conduct focus groups. Similar to a survey, consider meeting with employees in groups to solicit benefits feedback.
  • Maintain ongoing benefits conversations. As employees age and grow in their careers, continue to ask them about their evolving benefits needs.
  • Opt for variety. Consider offering different types of health plans or management programs that address specific health conditions.

While it’s impossible to offer benefits that will meet all the needs of every single employee, maintaining open communication with workers can go a long way toward that goal. Contact Consolidated Insurance + Risk Management for ALL of your employee benefits needs.

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